MUSIC PRODUCTION MUSIC SUPERVISION SOUND DESIGN LICENSING SOUND BRANDING PODCAST

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WE ARE A MUSIC PRODUCTION TEAM BASED IN NEW YORK

WE MAKE INNOVATIVE WORKS FOR TV AND WEB ADVERTISING, FILM AND TELEVISION

TMB FACTORY

THE RANGE OF VISION

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PROPOSITION

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USES OF MUSIC IN ADVERTISING DATE BACK TO THE EARLIEST DAYS OF BROADCAST MEDIA.

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IN THE 1920’S AND 1930’S, MARKETERS LIKE PROCTER AND GAMBLE PIONEERED 

THE CONCEPT OF LINKING BRAND NAMES TO DISTINCTIVE MUSICAL AND DRAMATIC THEMES.

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THE APPROACH WAS USED NOT ONLY IN RADIO ADS, BUT ALSO IN PROGRAMMING THAT 

THE COMPANIES DEVELOPED AND CONTROLLED. 

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IT WAS LATER ADAPTED TO TELEVISION COMMERCIALS AND TO THE ENORMOUSLY POPULAR SOAP OPERAS OF THE 1950S.

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AS OF 2010, MUSIC IS USED IN ADVERTISING IN KEY FORMATS AS A USEFUL TOOL 

TO SELL PRODUCTS.

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DEDUCTION

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MUSIC HELPS TO FOCUS THE CONSUMER'S ATTENTION ON THE PRODUCT.

SOUNDTRACKS, WHICH ARE ORIGINAL TUNES COMPOSED SPECIFICALLY TO SUPPORT 

A CERTAIN BRAND, ARE WIDESPREAD IN ADVERTISING. 

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THEY ARE EFFECTIVE IN ENHANCING RECALL OF THE BRAND NAME AND KEY SELLING POINTS.

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IT IS IMPORTANT FOR MUSIC TO COMPLEMENT, NOT COMPETE WITH, THE VISUAL ELEMENTS OF AN AD. HOWEVER, SONGS AND BACKGROUND TUNES CAN BE MORE MEMORABLE THAN PICTURES AND WORDS IN ESTABLISHING A MOOD OR BRINGING A BRAND IMAGE TO LIFE.

ARTWORK BY ZENÎMA